GDPR COOKIE BANNER SALIENCY

As part of my graduate Engineering Psychology course, I partnered with a classmate to measure the saliency of 10 GDPR websites to understand how salient they would be to users. A core part of GDPR law is for users to actively consent to having their cookies tracked when using websites. If these banners are not salient enough to be detected by the user, the company faces the possibility of violating GDPR law. 

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The purpose of this project was to measure the saliency of these cookie banners, understand what made some more salient than others, and use this principles to create guidelines on how to create cookie banners that were as salient as possible.  

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A detailed report of this project can be read here​.